Last updated on December 20th, 2020
Thank you for choosing to be part of our community at Spruce (“Company”, “we”, “us”, or “our” referring to Company trading as "Spruce"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy or with regards to your personal information, please contact us at info@wearespruce.co.
When you visit our website at www.wearespruce.co, Facebook, Instagram, and use our services, you trust us with your information. We take our users and visitors privacy very seriously. This privacy policy describes how we may collect, use, share and store your personal information, and the rights and choices available to our visitors and users regarding such information. We strongly urge you to read this policy and make sure you fully understand it, before you access or use any of our services.
This privacy policy applies to information collected through our website (www.wearespruce.co), Facebook application, (“Apps”), and / or any related services, sales, marketing or events (we refer to them collectively as the “Services”).
TABLE OF CONTENTS:
1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE USE YOUR INFORMATION?
3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?
6. HOW LONG DO WE KEEP YOUR INFORMATION?
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
8. DO WE COLLECT INFORMATION FROM MINORS?
9. WHAT ARE YOUR PRIVACY RIGHTS?
10. DO WE MAKE UPDATES TO THIS POLICY?
11. HOW DO WE USE COOKIES?
12. HOW CAN YOU CONTACT US ABOUT THIS POLICY?
1. WHAT INFORMATION DO WE COLLECT?
We collect personal information that you voluntarily provide to us when registering at the Services or Apps, expressing an interest in obtaining information about us or our products and services, when participating in activities on the Services or Apps or otherwise contacting us. The personal information that we collect depends on the context of your interactions with us and the Services or Apps, the choices you make and the products and features you use. The personal information we collect can include the following:
Publicly Available Personal Information. We collect first name, maiden name, last name, nickname, current and former address, phone numbers, email addresses and other similar data.
Personal Information Provided by You. We collect purchase history and other similar data.
Credentials. We collect passwords, password hints, and similar security information used for authentication and account access.
Social Media Login Data. We provide you with the option to register using social media account details, like your Facebook, Twitter or other social media account. If you choose to register in this way, we will collect the information described in the section called “HOW DO WE HANDLE YOUR SOCIAL LOGINS” below.
INFORMATION AUTOMATICALLY COLLECTED
We automatically collect certain information when you visit, use or navigate the Services or Apps This information does not reveal your specific identity (like your name or contact information) but may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services or Apps and other technical information. This information is primarily needed to maintain the security and operation of our Services or Apps, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies.
Online identifiers: We collect tools and protocols, such as IP (Internet Protocol) Addresses, cookie identifiers, others such as the ones used for analytics and marketing, device’s geolocation, and other similar data.
Information collected through our apps:
We may collect information regarding your ad Facebook permissions when you use our apps.
If you use our apps we may also collect the following information.
Facebook permissions: We, by default, access your Facebook basic account information including your name, email, gender, birthday, current city and profile picture you are well as well as other information that you choose to make public. we may also request access to other permissions related to your account such as friends’ check-in’s, likes and you may choose to grant or deny us access to each individual permission for more information regarding Facebook permissions, refer to the Facebook permissions reference page.
2. HOW DO WE USE YOUR INFORMATION?
We process your information for purposes based on legitimate best business interests, the fulfilment of our contract with you, compliance with our legal obligations, and/or your consent.
We use personal information collected via are our services or apps for a variety of business purposes as described below. We process your personal information for these purposes in reliance on our legitimate business interest in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.
We use the information we collect or receive:
To send your marketing and promotional communication. We and our third-party marketing partners may use the personal information you send us for our marketing purposes if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time (see "WHAT ARE YOUR PRIVACY RIGHTS" below).
To send administrative information to you. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions and policies.
Fulfil and manage your orders. We may use your information to fulfil and manage your orders, payments, returns, and exchanges made through the Services and apps.
To post testimonials: We post testimonials on our Services or apps that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and testimonial. If you wish to update or delete your testimonial please contact us at info@wearespruce.co and be sure to include your name, testimonial location, and contact information.
Deliver targeted advertising to you. We may use your information to develop a display content and advertising (and work with third parties who do so) tailored to your interest and/or location and to measure its effectiveness.
Administer prize draws and competition. We may use your information to administer prize draws and competitions when you elect to participate in competitions.
Request feedback. We may use your information to request feedback and to contact you about your use of our services or apps.
To protect our services. We may use your information as part of our efforts to keep our Services or Apps safe and secure (for example for fraud monitoring and prevention).
To enforce our terms and conditions and policies for business purposes legal concerns and contractual
To respond to legal request and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
To manage user accounts. We may use your information for the purposes of managing your account and keeping it in working order.
To respond to user inquiries and to offer support to users. We may use your information to respond to inquiries and solve any potential issues you may have with the use of our Services.
For other business purposes. We may use your information for other business purposes such as data analysis, identify usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Services or Apps products, marketing and your experience. We may use and store this information in aggregated and anonymised form so that it is not associated with individual end-users and does not include personal information. We will not use identifiable personal information without your consent.
3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
We only share information with your consent to comply with the laws to provide you with the services to protect your rights or two for fill business obligations
We may process our share data based on the following legal basis
CONSENT: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
LEGITIMATE INTERESTS: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
PERFORMANCE OF A CONTRACT: Where we have entered into a formal contract with you (for example to fulfil a sales order placed by you) we may process your personal information to fulfil the terms of our contract.
LEGAL OBLIGATIONS: We may disclose your information when we are legally required to do so to comply with applicable laws, governmental requests, judicial proceedings, court orders, or legal processes such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law-enforcement enforcement requirements).
VITAL INTERESTS: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud situations involving potential threats to the safety of any person in illegal activities or as evidence in the litigation in which we are involved.
More specifically we may need to process our your data or share your personal information in the following situations:
Vendors consultants and other third-party service providers: We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third bodies to use tracking technology on the Services or Apps, which will enable them to collect data about how you interact with the services or apps over time. This information to be used to analyse and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.
Our company is hosted on the Shopify.com platform. Shopify.com provides us with an online platform that allows us to sell our products and services to you. Your data may be stored through Shopify.com’s data storage, databases and the general Shopify.com applications. They store your data on secure servers behind a firewall.
All direct payment gateways offered by Shopify.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. You can read more about how Shopify.com uses your Personal Information here.
We use Klaviyo, an online marketing platform. Klaviyo privacy policy can be found here: https://www.klaviyo.com/privacy/policy
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
Business transfers. We measure or transfer your information in connection with, or doing negotiation of, any merger, sale of company assets, financing, or acquisition of all or portion of our business to another company.
Third-party advertisers. We may use third-party advertising companies to serve ads when you visit our Services or Apps. These companies make use information about your visit to our websites and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you.
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
We may use cookies and similar tracking technologies to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies can be found in our cookie policy.
5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?
We offer you the ability to register and log into our Services using your third-party social media account details (such as Facebook login). Where you choose to do that, we will receive certain profile information about you from social media provider. Information we can access may vary depending on your social media provider, but will often include your name, email address, friends list, profile picture as well as other information you choose to make public. If you log in to our Services using Facebook login, we may also request access to other provisions related your account such as friends lists, location check-ins, likes, and you may choose to grant or deny us access to each individual permission.
We will use the information we receive only for the purpose of that I described in the privacy policy or that otherwise made clear to you in the Services or Apps. Please note that we do not control and are not responsible for other uses of your personal information by your social media provider. Your social media provider's privacy policy should be reviewed by you to understand how they collect, use, store and share your personal information, and how you can update your preferences directly on their sites and apps. You can access Facebook's privacy policy here.
6. HOW LONG DO WE KEEP YOUR INFORMATION?We will only keep up with information for as long as it is necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as for tax, accounting or legal purposes). No purpose in this policy will require us keeping your personal information for longer than two years past the termination of your user account.
When we have known when you admit business need to process your personal information, we will either delete, anonymise or if this is not possible (for example because your personal information has been stored in back up archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, please remember that we cannot guarantee that the Internet is 100% secure. Although we do our best to protect your personal information, the transmission of personal information to and from our Services or Apps is at your own risk. You should only access the services within a secure environment.
8. DO WE COLLECT INFORMATION FROM MINORS?
We do not knowingly solicit data from or market to children under 18 years of age. By using the Services or Apps, you represent that you are at least 18 or that you are the parent or guardian you’re such a minor and consent to such minor dependent's use of the Services or Apps. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to prompt you to delete such data from your records. If you become aware of any data that we have collected from children under the age of 18, please contact us at
9. WHAT ARE YOUR PRIVACY RIGHTS?
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
If you are a resident in the European economic area and believe that you are unlawfully processing your personal information you also have the right to complain to your local data protection supervisory authority below: Information Commissioner's Office at: Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow Cheshire SK9 5AF. Tel: 0303 123 1113.
10. DO WE MAKE UPDATES TO THIS POLICY?
We review its privacy policy regularly and may update it from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. This privacy policy was last updated on 19 December 2019.
11. HOW DO WE USE COOKIES?
Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our website, we may automatically collect information from you through cookies or similar technology. For further information, visit https://www.allaboutcookies.org/
We use cookies and other similar technologies to collect aggregated information on the number of users visiting the website and how they use our Services and Apps, including how they access the website, the length and frequency of their visits and the pages viewed by them. We use this information to continuously enhance our users and visitors experience while using our Services and Apps. By using our Services and Apps after accepting the cookies notice that appears when you first visit our website, or by browsing the website, after having been presented with this notice, you agree to the placement and use of cookies on your computer in accordance with the terms and conditions stated in this Privacy Policy.
Cookies set by third parties:
We use cookies from Google Analytics, Facebook and Shopify.com for the purposes of tracking, analytics, and functionality. We advise you to exercise caution when clicking on external links placed on our Services and Apps. Any external websites that you choose to open may present you with their own cookies and privacy policies, and that we do not accept any responsibility on their behalf. We advise you to carefully read their privacy and cookies policies before you submit your personal information.
How to Block cookies?
You can block cookies by activating the setting on your browser that allows you to refuse some or all of the cookies. However, if you choose to block all cookies (including the essential cookies) you may not be able to access all or parts of our Services and Apps. For further information about how to block cookies, please refer to your browser’s ‘Help’ section or visit https://www.allaboutcookies.org/. Should you decide to opt-out of the Google Analytics cookies, you can use this link to do so.
12. HOW CAN YOU CONTACT US ABOUT THIS POLICY?
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@wearespruce.co or by mail using the details provided below:
Spruce
[Re: Privacy Compliance Officer]
20-22 Wenlock Road, London, N1 7GU, United Kingdom
